Case Study: How We Found 9 SEO Issues on a Yorkshire Swimming School's Website
Case Study Real-world SEO audit
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Case Study Real-world SEO audit
Pillar Guide Comprehensive guide
Pillar Guide Comprehensive guide
Pillar Guide Comprehensive guide
Pillar Guide Comprehensive guide
When someone's car breaks down or fails its MOT, they search for the nearest garage immediately. "Car mechanic near me." "MOT near me." "Brake repair [town]." These are high-intent, high-urgency searc...
Cleaning is one of the most searched-for local services. "Cleaner near me" and "cleaning company [town]" are high-volume, high-intent keywords. The businesses in the Google Maps top 3 get the calls. H...
When someone needs a solicitor, they search. "Solicitor near me." "Divorce lawyer [town]." "Personal injury solicitor." The firms on page 1 get the enquiries. Everyone else gets nothing....
Internal links are links from one page on your website to another page on your website. They're completely under your control, they cost nothing, and they directly affect how Google understands and ra...
A meta description is the snippet of text that appears below your page title in Google search results. Google doesn't always use yours -- sometimes it generates its own from your page content. But whe...
You've just launched a new website. Google doesn't know you exist yet. How do you go from invisible to visible?...
NAP stands for Name, Address, Phone. It's the most basic information about your business -- and it needs to be identical everywhere it appears online....
Every Google review deserves a response. Positive reviews, negative reviews, even the mediocre ones. Google notices whether you respond, and potential customers read your responses before they decide ...
E-commerce SEO is a different beast from local business SEO. You're not competing for "near me" searches -- you're competing with Amazon, eBay, and every other shop selling similar products. But there...
Garage door installation and repair is a highly local business with strong search intent. When someone needs a new garage door or their door is stuck open at midnight, they search and they call. The c...
Roofing is an emergency-driven business. When someone's ceiling is dripping at 6am, they search "roofer near me" and call the first number they see. The businesses in the Google Maps top 3 get those c...
Accountancy is a trust business. People are handing you their finances. Before they call you, they've already Googled you, checked your reviews, and compared you to three other firms....
People don't research gyms for weeks. They search "gym near me," look at the top 3 on Google Maps, check the reviews, and visit the one that looks best. Your job is to be in that top 3....
Estate agency is one of the most competitive local markets online. In any town, there are dozens of agents competing for "estate agents in [town]." The ones on page 1 get the valuations. The ones on p...
When someone has a toothache at 9am, they're not asking friends for recommendations. They're Googling "dentist near me" and calling the first practice they see....
We ran our SEO audit tool on 100 UK small business websites across 10 industries. Every site was analysed for technical SEO, on-page optimisation, Google Maps readiness, security, and AI search readin...
Your salon is on a high street with three other hair salons. Online, you're competing with dozens more. When someone searches "hair salon near me" or "best hairdresser in [your town]," only 3 business...
When someone's boiler breaks at 10pm, they grab their phone and search "emergency plumber near me." If you're not in the top 3 on Google Maps, the job goes to someone else....
If you own a restaurant, your SEO priorities are different from most businesses. People don't browse for restaurants the way they browse for accountants. They search "restaurant near me" and pick from...
Your website is slow. Maybe a customer mentioned it. Maybe you noticed it yourself. Maybe Google told you in Search Console. Whatever triggered the question, the answer matters -- because slow website...
Google reviews are one of the strongest local ranking signals. More reviews and better ratings directly improve your position in the Google Maps pack. But how do you actually get them without pesterin...
We're not an SEO agency. We sell audit reports. So we have no reason to keep you in the dark about how SEO actually works....
If you have a business with a physical location and you haven't set up your Google Business Profile, this is the single most impactful thing you can do for your online visibility today....
You've probably never heard of schema markup. Your web developer might not have mentioned it. But Google relies on it heavily to understand what your business does, where you are, and when you're open...
Google measures your website's user experience with three specific numbers. They call them Core Web Vitals. If these numbers are bad, Google penalises your rankings. If they're good, you get a boost....
You've checked your SEO score and it's not great. Now what?...
You're considering getting an SEO audit but you're not sure what you'll actually receive. Fair enough -- "SEO audit" is one of those terms the industry throws around without explaining....
You don't need to hire an agency to start improving your SEO. With a free afternoon and this guide, you can make real improvements to your Google visibility....
We've audited hundreds of small business websites. The same mistakes come up again and again. Here are the 10 most common, ranked by how much they're hurting you....
The most common question small business owners ask about SEO: "What should I expect to pay?"...
When you buy an SEO audit from us, what exactly are we checking? Here's the complete checklist -- every item, every category, with a brief explanation of why it matters....
There are dozens of free SEO checking tools online. So why would anyone pay GBP 29-79 for an SEO audit?...
You know your business needs to be on Google. You've probably heard "you need SEO" a hundred times. But every time you look into it, you hit a wall of jargon, conflicting advice, and expensive tools....
We recently audited a swimming school website. Out of 364 images across 14 pages, **266 had no alt text at all.** That's 73% of their images that Google literally cannot see....
When we audit small business websites, one finding comes up more than almost any other: **zero security headers.** Not one, not two -- zero out of six....
If you've ever changed your website's domain name -- maybe you rebranded, or a web design company moved you to a "better" domain -- you might be losing search traffic right now without knowing it....
You don't need to be a developer to improve your SEO. These five fixes take less than a day combined and can measurably improve your Google visibility....
If you've used Google recently, you've probably noticed something different. Before the regular search results, there's sometimes an AI-generated summary -- Google calls it an "AI Overview." It answer...
You've Googled your own business. Maybe you searched your business name, or "plumber near me", or "swimming lessons in Leeds." And you're not there. Your competitor is in the top 3 on the map. You're ...
Most business owners have no idea how their website scores for SEO. They built it, published some content, maybe paid someone to "do SEO" a few years ago, and assumed it was fine....
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