Frequently Asked Questions

Your report is typically ready within 5-10 minutes of payment. We automatically crawl your site, run Google Lighthouse, analyse your data, and generate a branded PDF report.

Start with the Quick Wins section -- these are the fastest improvements with the biggest impact. For technical fixes, forward the PDF to your web developer. Everything is explained in plain English with difficulty estimates and time required.

Quick Scan (GBP 29) checks your homepage. Detailed Audit (GBP 49) crawls up to 30 pages. Action Plan (GBP 79) crawls up to 50 pages plus analyses 2-3 competitor sites.

No. It's a one-time payment for a one-time report. We offer optional monthly monitoring at GBP 19/month if you want ongoing tracking, but there's absolutely no obligation.

All sales are final because reports are delivered as digital downloads (PDF). We offer a free score preview before purchase so you can see your scores first. If you have concerns about your report, email hello@seorankmasters.com.

Google Lighthouse is Google's own website auditing tool. It measures Performance, Accessibility, Best Practices, and SEO on a 0-100 scale. We use it because no other scoring is more authoritative -- it's literally Google's assessment of your site.

Yes -- we include a dedicated Google Maps and Local SEO section in every Detailed and Action Plan audit. We check your LocalBusiness schema, location pages, and NAP consistency. Most SEO tools skip this entirely, but for local businesses, Maps is where customers actually find you.

AI-powered search features (like Google AI Overviews and Bing Copilot) are changing how people find information online. Instead of just showing links, search engines now show AI-generated summaries with citations. We analyse whether your site is structured to appear in these results. We're one of the first audit tools to include this analysis.

Detailed Audit includes a comparison of your Lighthouse scores against your main competitors. Action Plan includes a deeper competitor analysis with 2-3 competitors crawled and compared across multiple metrics.

Free tools typically check your homepage only and give generic advice. We crawl up to 50 pages, use Google Lighthouse for authoritative scoring, include dedicated Google Maps and AI search readiness sections, compare you to competitors, and deliver a professional PDF with a site-specific prioritised action plan. The output is something you can hand to a developer or use as a roadmap.

A free tool tells you "your site has issues." We tell you exactly what they are, how serious each one is, what to fix first, and how long it will take. The GBP 29-49 you spend saves hours of diagnostic work. If you forward the report to a developer, it saves them time too -- which means it saves you money.

Not necessarily. SEMrush and Ahrefs are monthly subscription tools (GBP 100+/month) designed for SEO professionals. They're excellent but overkill for most small businesses who just want to know what's wrong and what to fix. Our one-time report gives you that answer without the ongoing cost.

The audit report tells you what to fix and in what order. Many quick wins you can do yourself (security headers, alt text, meta descriptions). For more technical fixes, you can forward the PDF to your developer, or contact us about our implementation packages starting at GBP 199.

We recommend re-auditing every 3-6 months, or after making significant changes to your website. For ongoing monitoring, our monthly plan (GBP 19/month) automatically re-scans your site and alerts you to new issues.

No one can guarantee specific rankings -- and you should be wary of anyone who claims they can. What we can say: fixing the issues in your report will improve your site's technical health, user experience, and search visibility. Combined with good content and time, this leads to better rankings.